In 1992 Brother introduced its new “FAX-600” facsimile machine in the U.S. and it quickly became a big hit, catapulting Brother into the next era – the real Network & Contents era.
Following its success, Brother developed a competitively priced, high-performance multi-function fax machine. Brother hit the jackpot when it decided to tap an emerging customer segment that its competitors had not noticed: the growing numbers of venture businesses (SOHOs) with small offices requiring inexpensive office equipment.
In 1995, Brother marketed its Laser Digital Multi-Function Centre, which integrated printing, faxing and copying functions into a single unit. This newly integrated machine accelerated the growth of Brother’s printing business. Brother then introduced a Colour Inkjet Digital Multi-Function Centre. As a result of these product innovations, Brother’s information and communications equipment business expanded exponentially.